Happy Star Wars Day! Here’s when you’ll be able to get your mitts on the latest range of Star Wars: The Force Awakens toys!
Merchandising is one of the Star Wars franchise biggest earners, chances are you’re eagerly awaiting the news as to what action figures and play sets you’ll be able to get your hands on.. Well unfortunately we don’t have news on what will be launching, but we have news on when they’ll be launching as Disney has announced that September 4, or “Force Friday” will be the day the new line of Star Wars toys will launch.
The new generation of merch will be launching on September 4 and will feature toys, collectibles, books, and apparel and you’ll be able to order them as soon as midnight strikes on Force Friday. Stores around the world are set to open their doors at midnight for the special celebration so you can charge in and get the latest action figure for your kids (or yourself) ahead of Christmas. “It will be a day long remembered,” read the announcement on StarWars.com
“Every lightsaber, every action figure, every LEGO set tells a story for generations of Star Wars fans, and this global event is a celebration of those stories. We’re excited to be part of the countdown to this enormous movie moment,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.
If you plan to head out on Force Friday to get yourself some Star Wars goodies, Disney is encouraging you to set your “hyperspace and social media coordinates now” and use the hashtags #ForceFriday and #MidnightMadness to document your time fighting for the latest three pronged lightsaber.
A wide range of products will be available at mass retailers and Disney Store locations worldwide, as well as on DisneyStore.com, and to build hype for the product launch, Star Wars has revealed the official product packing that’ll feature the movie’s new villain, Kylo Ren.