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Amazon Celebrates 20th Anniversary with “Prime Day”

We all love Black Friday, a chance for everyone to ransack a store looking for the best bargains on this one-day-only event. Amazon has taken part in Black Friday for a few years now, and to celebrate their 20th anniversary, Amazon is celebrating by putting Black Friday to shame with “Prime Day”.

“Prime Day is a one-day only event filled with more deals than Black Friday,” claims Amazon. On July 15 the e-commerce giant is expected to unleash a ton of deals on its website exclusive to Prime subscribers in nine countries (the United States, United Kingdom, Spain, Japan, Italy, Germany, France, Canada, and Austria).

With Amazon’s fairly bold claim, we’re not sure whether Amazon will be offering more deals than it did on Black Friday, or that the deals available to Prime subscribers will be much better than the one-day-a-year sale and hopes that Prime Day will become something people look forward to more than the annual Thanksgiving shop-fest.

This year Amazon discounted over 80 million products during both Black Friday and Cyber Monday, so if Amazon’s claim holds up, you’re probably looking at at least 100 million products being on offer during Prime Day.

Amazon Prime now costs users £79/year and offers free next-day delivery on eligible products, access to Prime Instant Video, Secure unlimited photo storage in Amazon Cloud Drive, and access to the Kindle Owner’s Lending Library filled with over 100,000 books at no extra cost.