They say that three is a lucky number, and for Square Enix head Yosuke Matsuda it is also the measure of a games success. Speaking in an interview with Weekly Famitsu, he talks about one of the company’s upcoming projects and his view of how to view if a game is successful.
This of course is all to do with Square Enix’s newest project currently titled Project Setsuna, an original RPG by the newly formed Tokyo RPG Factory which was shown at E3 is concept art form. Though there is very little information on the game at the moment ahead of its release sometime next year. Yosuke Matsuda discussed some interesting things with Weekly Famitsu in regards to Project Setsuna by and how it could grow into a new big IP.
Cultivating a new IP is very important. This is my own personal view, but I believe that it is very difficult to immediately build up a big IP. Looking retrospectively at the gaming industry, many games take off or get their big break at their third title. There are cases where the opposite is true of course (Laugh).
But regardless, you need at least three games before you can tell whether an IP is going to be really successful or not. I call this my “Law of Third Titles (三作目の法則)” (Laugh). That’s why for the first and second games, you experiment to a degree where you can still be flexible, and if the series has grown enough to be able to expect a big hit for the third game, you expand the scale. If the third title is successful then all is well.
This means of course that from what Yosuke Matsuda has said, we can expect at least two squeals to Project Setsuna, should the first title go down well. Additionally what is interesting is that already Sqaure Enix and Yosuke Matsuda are not afraid to invest into projects even if they have a rocky or slow start. This theory might also be applied to other titles as well so who knows what we will see from Square Enix in the coming months and years.
So with the first Project Setsuna title coming next year and the likelihood of two follow up titles to release sometime after it is now a matter of time until we get a better look at just what Project Setsuna really is.