prime day

Amazon has turned 20 years-old and to celebrate this momentous milestone they decided to hold one of the biggest sale events of the company’s history and have called it Prime Day. It was supposed to be bigger than Black Friday sales, but instead it turned out to be the worst garage sale you may have ever been to.

Prime Day began at the strike of Midnight on July 15, but at that time I was getting some much needed rest before I spent the day at the beach with my family. It wasn’t until I returned home at around 9pm that I remembered Prime Day, and what I saw when I logged onto the Prime Day sale hub was the biggest load of tat I’d ever seen.

Usually Black Friday and Cyber Monday sales are filled with insane discounts on televisions, videogames, and other bits of tech, but other than Amazon cutting the price on most of their own products, such as the Kindle Fire, Fire Stick, and more, the tech-related offerings during Prime Day were disappointing at best.

What things were on offer to me however? Well, some Coconut Oil, a Ben Sherman polo shirt, a pack of Microfibre cloths, a diamond necklace, some hair straighteners, and some Reese’s candy.

Seriously, that’s only the half of it. This BGR post has some of the best tweets from disappointed Amazon shoppers.

Can I remind everyone that Amazon was bigging this sale up as “better than Black Friday”. The only thing “better than Black Friday” with Prime Day was that I didn’t actually spend a penny.

Now, this isn’t a case of Amazon over hyping Prime Day, this was simply a case of Amazon having so much shit already on their market place, that the things actually worth while on the store received little to no discount, or you were swamped with so much crap that you couldn’t be bothered to sift through it all.

The only real benefit that Amazon received from the Prime Day sale was a way to simply con people into signing up to Amazon Prime for a 30-day free trial and likely forget to cancel the subscription. Which is hardly a surprise, to anyone. Chances are, what Amazon will make from forgotten-about Amazon Prime subscriptions (£70 a year), will make up for any actual electrical deals Amazon threw into their Prime Day.

Probably the most disappointing part about Prime Day is that on a daily basis products listed on Amazon are usually given some sort of discount, so shopping on Prime Day felt very much like shopping on any other day but with the added stress of “lightning sales”.

I, along with many others, are probably glad they missed out on Prime Day. Hopefully Amazon can offer something more substantial next year if Prime Day becomes “a thing”.

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