SEGA Admits Fans have “Lost Trust” in the Company, Vows to Earn it Back

When SEGA unveiled the redesigned Sonic, and the backlash it caused from lifetime fans of the series, the company should have known what’s up. Instead they insisted on releasing Sonic Boom and guess what, it failed pretty badly.

Since then SEGA has realised that fans have “lost trust” in the company, and vow to “win back the customer’s trust”.

In an interview with Famitsu, translated by Siliconera, SEGA CEO and president Hajime Satomi, revealed that in the 90s the company was known for its brand, since then however, it’s earned a reputation for releasing titles which simply aren’t that great.

Thankfully Satomi wants to make amends and will try and take a leaf out of Atuls’ book and focus on quality titles.

I’ve been talking to the employees about how we should start putting serious consideration into quality from this point on. Especially in North America and Europe, where it’s always been more of a focus on schedules, I believe that if we can’t maintain quality, it would be better to not release anything at all.

As far as the Western market goes, we learned a lot from Atlus. If we can make a title with proper quality, I believe there’s a good chance for it to do well even in the West for players that like to play Japanese games.

We did our best to build a relationship of mutual trust with older fans of Sega, but looking back, there have been some titles that partially betrayed that [trust] in the past 10 years.

Unfortunately this new found focus on quality may not manifest itself this year, Satomi revealed, but something could be announced at the Tokyo Game Show this year.

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Aaron is a bass player, gamer, and tech blogger. He's the founder and editor of and has a soft spot for his wife, puppies, kittens, and gadgets. Also likes apostrophes a little too much.

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