This week something magical happened. Burger King wrote an open letter to McDonalds asking for the two companies to come together for Peace Day and offer a burger that we can only dream of… The McWhopper. A hybrid of McDonald’s Big Mac and Burger King’s McDolands. Hell, Burger King even let McDolands go on top for this one. But sadly, McDonads declined the offer saying that the two companies could do more.
The proposal was simple. To celebrate Peace Day, a pop-up shop would be erected directly between the two company’s headquarters and would offer this delicious looking hybrid burger for one day only. Sadly McDonalds has squashed that idea from ever becoming a reality.
Yep. No McWhopper for us, I’m afraid.
In a reply back to Burger King from McDonalds CEO Steve Easterbrook, he wrote:
Dear Burger King,
Inspiration for a good cause… great idea.
We love the intention but think our two brands could do something bigger to make a difference.
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.
We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time.
Of course, Burger King wasn’t comparing the competition between the two as anything close to a real war, but what they were doing was making awareness for peace day in the most delicious and widely recognised way – through the medium of burger.
Here’s hoping McDonalds has something bigger for September 21, otherwise this Holier than Thou response might slap them right back in the face.
Also, I’m very bitter that this isn’t going to be a thing.