Say hello to Fig, a new crowd funding platform for game developers, brought to you by Justin Bailey, formerly of Double Fine. Fig offers a reward-based funding solution much like Kickstarter but alongside equity investment. Fig’s advisory board will include the likes of Tim Schafer, Brian Fargo and Feargus Urquhart.

Fig is designed for games and for games alone so with that in mind the whole site and process is made to reflect that. This includes the campaign page itself being tailored to help get the important information across first, much like Steam’s store front. Currently there is only one title up on Fig and that’s The Outer Wilds, winner of the Independent Games Festival Award’s Seamus McNally Grand Prize. Additionally, at time of writing, the campaign states that ‘Investors have already committed $34,000 to this campaign’.

On face value Fig is much like Kickstarter even down to the standard reward tiers of t-shirts and copies of the game but with the investment option Fig steps things up a level. Justin Bailey told Polygon just how this system will work by stating:

You get a percentage of the revenue share, that’s going to be called out pretty concisely on the page. The terms are static. We have lead investors that are involved. … They work out the deal terms that they’re investing in, and the people investing alongside them get to do it on the same terms. We’re only able to do accredited investors for the first few campaigns. It means that you have to have more than $1 million of net assets. We have to verify that. But we have plans in the coming months to open this up to everybody.

This means that in the coming months as more games are pitched onto Fig and the investment program opens up to more people, Fig is going to become a rather interesting and exciting place to check out. Of course there are a great number of risks involved in the whole system but time will tell how things play out.


Of course, Fig is offering a lot more than Kickstarter, so much so that Polygon reached out to Kickstarter to see if they had any plans to match Fig. Their answer, not surprisingly, was a no as said by a Kickstarter representative:

Kickstarter has no plans to offer equity crowdfunding, Kickstarter’s mission is to help bring creative projects to life, and we welcome more options for creators.

So what do you all think about Fig? Do you think you would invest in a game alongside just supporting with a smaller reward based amount or is a share of the profits for a large investment your kind of thing? Leave a comment below and let us know.

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