It’s no secret that things are changing over at Google, the company’s two founders departed to create Alphabet, which is essentially now a parent company to Google and its past acquisitions, and now we have an all-new logo.

The company unveiled the new logo yesterday, which is a lot more than just a new, cleaner look with a slanted “e”. In essence, Google has refreshed their whole “identity family,” bringing a new look its brand as a whole.

Google began life 17 years ago, and this isn’t the first time it has changed the look of its logo, a video below demonstrates the various iterations of the logo since it began – remember the second one? I certainly do. The reason for the chance, according to the big G is that Google is now more than just a web-based search engine, it exists on mobile, on smart watches, and more.

The company is now targeting “a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk),” they revealed in the announcement blog. Which in short means that the new logo will make sense regardless where you see it.

Here’s what Google says about the rebranding:

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.

This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.

Here’s the video I mentioned above:

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