Though I’m still yet to get my head around Pinterest, the social bookmarking site has this week revealed a handful of numbers, the first time in the website’s six-year history, but why?

In a report by The New York Times, Pinterest revealed that it currently has 100 million monthly active users, which is a pretty impressive number considering its niche. It’s a drop in the ocean compared to Facebook’s 1.49 billion MAUs, and is only a third of Twitter’s 316 MAUs, but it’s definitely something.

The bigger question here is that, since its launch in 2009, it’s been fairly quiet on the numbers front. What’s the reason for the sudden openness? It may be due to it’s recent push into the world of advertising with Ad Pins, or it could have something to do with them launching a Developer Platform.

The latter already has some keen interest from IFTTT, Polyvore, and Topshop, so these numbers could be used to show that it’s a worthwhile effort for other developers and retail partners.

Another idea is that it could be mulling over a public offering, something that’s apparently been rumoured for a little while now, though Pinterest has already quashed those rumours.

Either way, Pinterest is doing pretty well for itself.

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