A few months back, EA revealed that they’d love to create their own action adventure series similar to Ubisoft’s Assassin’s Creed franchise. And while at the time it seemed more of a comment, it’s now quickly become a reality as EA Games has started work on their own open-world action game.
Speaking at the UBS Global Technology Conference in San Francisco, CFO Blake Jorgensen confirmed that work has already begun in this department. Jorgensen said that Jade Raymond, former producer of the Assassin’s Creed franchise for Ubisoft, joined the company in part, to achieve this goal.
“We’ve never really operated in the largest genre of gaming, and that’s the action genre,” Jorgensen said. “That’s the Assassin’s Creed-style games; more open-world, more single-play versus multiplayer. It’s not been an area that we’ve operated in. We recently hired Jade Raymond, who was behind the Assassin’s Creed franchise for Ubisoft and she will be building an action genre for us through a studio we’re building out in Montreal right now. So a lot of excitement around the action genre.”
That studio is of course, Motive Studios, a new company founded when Raymond joined the team earlier this year. The studio is currently working on both Visceral Games’ Star Wars game and something completely brand new, likely a new IP.