Yep, you read that title right. This week Facebook released their financial report and in that were some community figures. Among those figures was the amount of users currently active each month on the social network which has hit an all-time high of 1.55 billion user, which, to put into perspective is around 22 per cent of the world’s population.
Facebook slimmed the number down even more and apparently there’s more than 1 billion people using the service every day. That’s absolutely astonishing.
Elsewhere on the social network is the fact that video is currently king, with videos being viewed more that 8 billion times a day. That’s more than the entire population on earth watching a single video each day. Though it’s worth noting that Facebook counts these views differently to other services like YouTube for example.
Because of Facebook’s Autoplay feature, Facebook counts the video as being “viewed” if the video surpasses 3 seconds. On YouTube for example, that number is much higher at around 30 seconds. So this of course makes it easier for those views to rack up fairly quickly.
It’s also worth noting that due to Facebook’s unique news feed algorithm, video content can also be pushed to users more than other things, such as page posts, images, and other updates.
Along with the focus on video content, Facebook is quickly trying to become the place to be for not only interesting content and video, but also news, entertainment, and other web content that’s shared online. Facebook has already started experimenting with Instant Articles as well as its own in-app video feed which mobile users are sent to when they tap on a video.
Could Facebook dominate the Internet? Quite possibly, but not any time soon.