The bad news for Ubisoft is that following the mess that was Assassin’s Creed Unity, Assassin’s Creed Syndicate didn’t sell as well as they’d hoped. The good news for Ubisoft is that thanks to positive word of mouth, its starting to bounce back up.
Aside from the obvious problems that Assassin’s Creed Unity faced in terms of the game being pretty much broken, the game itself was pretty underwhelming, and according to Ubisoft, launch week sales for Assassin’s Creed Syndicate were “clearly” affected by Unity.
The company admitted this during an invester call last night, with Ubisoft executive Alain Martinez saying that due to the negative reaction to last year’s title, it had set off a noticeable dip in franchise sales year-on-year.
“Clearly in our first week we were impacted by what happened with Assassin’s Creed Unity,” Martinez said. Fortunately he also added that Syndicate’s second week sales beat those of Unity’s and is on the way to beating its predecessor.
“We seem to experience the same sales curve as [Assassin’s Creed 4: Black Flag],” Ubisoft boss Yves Guillemot noted. “Versus Unity, Syndicate was down in the first week but nicely outperformed it in its second week as it benefitted from positive word of mouth.”
Unfortunately we don’t yet know how well Assassin’s Creed Syndicate has performed since launch and whether it has yet to beat Unity in terms of sales at this point, but Guillemot did quote Black Flag again as an example of lower launch sales were evened out by higher overall sales in total.