EA Games is doing E3 a little differently this year. Instead of having game demos exclusively on the show floor of the event. EA is hosting two events that’ll allow the average gamer to get hands-on with its latest games.
EA Play, as it’s called, will arrive in both LA and London, with the former taking place from June 12 to June 14, and the latter taking place on June 12. Fans will be able to get hands-on with the company’s latest games as well as take part in some form of eSports event. As for what they’ll have on show, it’s currently unknown, but it’s highly likely to be come unannounced titles which will be unveiled by the company during their media briefing at E3, which takes place on June 14 – 16. Media events are being live-streamed a few days prior.
According to IGN, EA will be doing their media briefing at the event, but won’t have its regular booth on the show floor, instead using EA Play to replace its event booth. Whether or not this will benefit EA at all, who seems to be taking a much stronger “for the people” stance recently, remains to be seen. While EA Play will be open to everyone, space will likely be limited so it’s worth trying to reserve a space. You can do so by heading over to the official site and registering your interest.