After looking to trademark the term “Ghost” to protect their Need for Speed studio, Ghost Games, Ubisoft has filed a Notice of Opposition as they believe players will confuse EA’s Trademark with that of Ubisoft’s Ghost Recon series…
In another silly trademark battle, Ubisoft is currently fighting EA’s recent trademark filed to the United States Patent and Trademark Office for the “Ghost” name. Why? In a nutshell, it thinks its players will be confused and will purchase a Need for Speed game by Ghost Games, thinking its a game in the Ghost Recon series.
In a Notice of Opposition posted on the USPTO site, Ubisoft highlights that the Ghost Recon name has been used since 2001, long before Ghost Games’ first game came out in 2013. If that wasn’t enough however, Ubisoft adds that “applicant’s proposed mark GHOST mark is nearly identical to the GHOST RECON marks used and owned by [Ubisoft]” which, according to the publisher, is “likely… to cause confusion, to cause mistake, or to deceive.”
“Consumers are likely to believe, mistakenly, that the goods and services [EA] offers under Applicant’s Mark are provided, sponsored, endorsed, or approved by [Ubisoft], or are in some way affiliated, connected, or associated with [Ubisoft], all to the detriment of [Ubisoft].”
This is just one of many common-word Trademark disputes which have surfaced. Other examples include Sony’s recent attempt at trying to trademark the term “Let’s Play”, Candy Crush Saga developer King trying to trademark Candy, and the latest kerfuffle between The Fine Bros. trying to trademark the term “react“.