GoPro has been through the ringer over the last few months. Experiencing layoffs, having to issue a price correction for the GoPro Session, and most recently a fairly disappointing earnings report for the fourth quarter (a 31% drop in revenue year over year), the action camera company released a statement today regarding more action to spark sales.
With six cameras currently in their lineup, GoPro will be phasing out three of them by April of this year. The Hero, Hero+, and Hero+ LCD will be axed from shelves in an effort to condense and simplify the market.
GoPro CEO Nick Woodman did also reveal that the drone project GoPro had been working on will still debut in 2016, as well as the next main camera in the in the rotation, the Hero 5. GoPro’s shares have fallen by more than $50.00 in less than a year.