This week the star-owned music streaming service Tidal, is celebrating is one year anniversary, and to celebrate have revealed some interesting numbers. Tidal now has 3 million paying subscribers, a huge bump from the 900,000 subscribers revealed last June.
This bump in subscriptions is likely due to the recent release by Kanye West which he decided to make available only through the Jay Z-owned service. Of the 3 million subscribers, all of which are paying, and not a part of the free trial, only 1.35 million pay for the more expensive Hi-Fi offering.
Tidal’s booming success is of course thanks to some big names releasing songs and albums exclusively through the service, like the aforementioned West, there were also tracks from Beyoncé and Rihanna. Interestingly all of them have stakes in the company.
Not only has the subscriber number grown, but the sheer number of tracks available has also raised to an impressive 40 million. In addition, the star-studded ownership group has also grown with the addition of Lil Wayne, TIP, Indochine, and Damian Marley.
Kanye West’s album, Life of Pablo, which received a pretty confusing release, was streamed 250 million times in the first 10 days, so things seem to be going well for the company.
Of course, the company has seen a ton of drama since its relaunch with the company’s execs being fired and replaced a number of times, not to mention a ton of leaks, as well as rocky streams and other issues, but it seems to be going quite well for itself.