It’s looking like Apple is struggling to find new ways to sell us the same product as the company has announced its first dip in sales of the iPhone.
The company posted its Q2 2016 financial results this week which showed that for the first time in 13 years, the company didn’t grow. Apple brought in $50.6 billion in revenue and $10.5 billion in profits during the period ending March 31. Year on year that means Apple saw a 13 percent dip in revenue.
As for sales, Apple revealed that during the period, they had sold 51.1 million iPhones, 10.2 million iPads, and 4 million Macs. That’s an 18 percent drop for iPhones, and a 19 percent drop for iPads.
Last year saw the launch of the iPhone 6S and iPhone 6S Plus, two phones which really didn’t differ that much from the iPhone 6 and iPhone 6 Plus before it. Sure, it offered a number of unique features such as 3D Touch, Live Photos, and a new Rose Gold colour, but as with any other “S” refresh, the predecessor really isn’t that dated in comparison.
Apple also announced the iPhone 5 SE, an up-to-date version of its iPhone 5 with the same internals of the iPhone 6S, as well as a brand new 9.7-inch iPad Pro, though it’ll be another three months until Apple can see if they’ve helped grow its business.
This doesn’t mean that Apple is dying a slow death however. They still managed to make $10.5 billion in profits, all this means is that they failed to encourage growth, likely due to failing to introduce a new product which has people pawing for a new device.
Interestingly, elsewhere in the company, Apple did announce some growth, this time in its services category, which includes iCloud, Apple Music, and iTunes Sales, that grew from $5 billion to $6 billion. Its “other products” category also grew, this category includes the Apple Watch, Apple TV, Beats Headphones, and other products. This category overall grew 29 percent year on year.