htc 10

What comes as a surprise to no one after the torrent of leaks coming through in the past few days, HTC has announced their latest flagship, the HTC 10. And they’re not just ditching the “One” moniker, they’ve also done away with BoomSound.

The HTC 10 follows last year’s HTC One M9 offering, and offers a very similar design of both HTC’s M series and their A series handsets. Apparently HTC has spent 12 months designing the new phone, and has integrated feedback from customers throughout. Though by the looks of it, not a lot has changed.

The phone itself offers a fairly uninspiring 5.2-inch quad HD Super LCD 5 display, which HTC says offers 30 percent more colour than last year’s handset, there’s also slightly curved edges on the display blending it in with the edges of the device.

In terms of power, it offers a Snapdragon 820 processor paired with 4GB RAM, somethng we’ve seen on a number of high-end devices already this year. They’ve also ditched the 16GB model, offering 32GB as the base with a microSD slot to expand storage. 3,000mAh, which HTC claims can last up to two days with the hardware and software optimisations, there’s also a USB Type-C slot, which offers support for Quick Charge 3.0.

As for the software on the device, you can expect the latest version of Android with a bunch of improvements from HTC, such as faster touch response, which HTC claims is 50 percent more responsive than the previous device. Not only that, HTC says they’ve worked closely with Google to offer a more Vanilla Android OS on the HTC 10, with a lot less crapware being pre-installed on the device. Of course, this is before carriers get a hold of the HTC 10 and fill it with crap again.

There’s also a fingerprint sensor on the front of the device paired with two capacitive buttons as you’d expect from an Android device, though for a HTC handset, this is quite a departure.

HTC 10

With HTC having some troubles with its camera over the years, likely due to them trying to revolutionise mobile cameras, it seems HTC has gone back to basics, offering a rear camera with a 12-megapixel sensor, behind an optically stabilised f/1.8 lens which is better for taking photos in low-light. There’s also a dual LED flash and a laser autofocus system.

On the front there’s a 5 megapixel camera, also optically stabilised, with an f/1.8 wideangle lens, offering better pictures in low light, as well as being able to squeeze more into the frame.

Another thing you may notice is the distinct lack of BoomSound speakers, that’s because they’re not there. Instead HTC has focused more on outputting higher-resolution audio with a headphone amp which can output twice as much power as other smartphones. According to HTC, the HTC 10 can upscale audio to 24-bit quality, and includes a custim built audio profile feature which tunes the sound specifically to your ears.

In the box you’ll now find a pair of Hi-Res-certified earphones, which is pretty exciting. HTC has also partnered with JBL to produce a noise-cancelling set of headphones powered by the USB Type-C port. In addition, there’s also the ability to wirelessly play audio through AirPlay-certified speakers, the first Android device to support Apple’s AirPlay out of the box.

From what we’ve seen so far, the HTC 10 doesn’t seem like a groundbreaking device, but what it does show is HTC’s new found ability to listen to customers. There seems to be more improvements across the board rather than new, revolutionary features, something I’m sure fans of HTC may be really pleased with.

The HTC 10 is set to launch next month for $699 in either black or silver in the US, and the addition of gold in other markets, Japan will also get a special red colour. You can pre-order a carrier-free unlocked version through HTC’s website now.

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