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Apple is Reportedly Looking to Purchase Tidal

Despite Apple already having Dr. Dre on board, it looks like the company may be looking to add another rapper onto its board of directors as a new report has revealed that the company may be looking into acquiring Jay-Z’s Tidal music service.

According to The Wall Street Journal, anonymous sources are claiming that Apple is currently in “exploratory” talks to buy Tidal. Officially however, a representative from the music service claims there had not been any talks.

Apple of course have a rival streaming service, Apple Music, so this acquisition would help Apple’s domination over the music streaming service. Apple are also likely interested in how Tidal has more direct relationships with its artists, considering a number of huge artists are part of Tidals board.

Tidal has also been the place to get exclusive high-profile album and mixtape releases from the likes of Beyoncé and Kanye West, which would further bolster Apple’s domination over Spotify and Google Play.

Since Jay-Z acquired and relaunched Tidal, the company has been through some rough patches with a number of CEOs coming and going. Since then, the service acquired exclusive access to releases by Rihanna, Kanye, and even Prince. The service is currently sitting pretty at 4.2 million subscribers.

Those numbers, though slowly growing, are hardly ripple compared to Apple Music and Spotify’s massive reach, so an acquisition seems like a logical move forward, though it’d be interesting to see how Apple Music manage the company’s artist-first mantra. There’s every possibility that the two services would remain separate with Tidal just being underneath Apple’s wing.

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