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Apple’s iPhone, iPad, and Mac Sales Continue to Fall as Apple Music Revenue Rises

Apple has this week unveiled its Q3 2016 financials, and once again it’s looking like the company’s device sales are still dipping.

Last quarter the company revealed that for the first time in 13 years, iPhone sales were on the decline. Three months later there seems to be no real change as sales of its three major device categories, iPhone, iPad, and Mac, continue to fall.

Overall, iPhone growth has stalled somewhat, likely due to the company failing to release a device which offers any real unique features. Even when we take into account the release of the much smaller iPhone 6 SE, which launched in March, things aren’t looking great.

That being said, collectively hardware sales and revenue from Apple’s “Other Procucts” category totalled $42.4 billion, which is a pretty decent number. Though it is down from the previous quarter’s revenue of 50.6 billion, and 15 percent below total of $49.6 billion from the same quarter last year.

Fortunately, the company does have a saving grace in the form of Apple Music and it’s other “services” such as iCloud storage. Revenue from Apple Music, the App Store, and iCloud Storage jumped 19 percent from a year earlier to $5.98 billion.

With Apple set to unveil another new iPhone later this year, things could easily turn around for the company, depending on if the latest device has something truly unique to pull users away from its older devices.

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