Remember back in 2007 when BlackBerry was THE smartphone? Aimed at professionals, it offered a way for them to stay organised, stay connected, and with a little physical keyboard, type out emails and other things quickly and easily.

Since then however, the rise of the new era of touch-screen smartphones have left BlackBerry clinging onto what was once its more popular device in the hopes that one day, dated features and physical keyboards would once again be in demand. Unfortunately that day never came and BlackBerry is finally ready to hang up their Classic handset. The Classic is the name BlackBerry’s latest device which offers a physical keyboard for inputting text.

Now, with the rise of candybar smartphones, BlackBerry is now joining the ranks with a full push into smoother touch-screen handsets running both Android and the company’s own BlackBerry 10 OS.

This doesn’t mean that the company will be abandoning physical QWERTY keys forever, as there seems to be no word on whether the company are discontinuing their Q10, Z10, Z30, and Passport handsets, as per a previous report.

“Sometimes it can be very tough to let go,” wrote BlackBerry’s GM for devices, Ralph Pini. “For BlackBerry, and more importantly for our customers, the hardest part in letting go is accepting that change makes way for new and better experiences.”

” For many years, Classic (and its BBOS predecessors) has been in our portfolio. It has been an incredible workhorse device for customers, exceeding all expectations. But, the Classic has long surpassed the average lifespan for a smartphone in today’s market. We are ready for this change so we can give our customers something better – entrenched in our legacy in security and pedigree in making the most productive smartphones,” he continued.

So there you have it. It’s an end of an era for BlackBerry’s and its the last time we’ll see the familiar BlackBerry smartphone shape.


Join the Conversation

Notify of