Technically, Pokémon Go isn’t even a Nintendo property, but since its release the Japanese company’s finances have risen dramatically, so much so that Nintendo has doubled in value since the game’s launch.
Pokémon Go launched earlier this month and has been taking over the world. Love it or hate it, the game is clearly doing well for itself and Nintendo is reaping the benefits. At the end of Tuesday trading, Nintendo’s market capitalisation has more than doubled to $42.5 billion. Nintendo’s stocks have also seen a healthy rise as the company broke single-day trading records in Tokyo with $4.5 billion of stocks trading hands.
As well as benefiting indirectly from Pokémon Go, Nintendo is also receiving praise for its recent console announcement of the Mini NES which was met with open arms from pretty much everyone.
Interestingly, Pokémon Go is yet to actually make its way to Japan, but that hasn’t stopped the company’s market shares from sky rocketing. From here only great things can happen as the game slowly makes its way across the globe.
McDonald's Japan jumps 23%, the most since listing, because…Pokemon Happy Meals (Pokemon Go not even out in Japan) pic.twitter.com/yu3sHDxGjJ
— Haidi Lun 伦海迪 (@HaidiLun) July 19, 2016
As well as Nintendo seeing the benefits, it looks like other companies are seeing some great return from the release of the game. McDonald’s Japan has started selling Pokémon-themed Happy Meals and has lead to a bump in sales and an increase in stock prices.
In addition GameStop has also seen a rise in Pokémon merchandise sales:
“We surveyed our stores, and we had 462 stores — just this pass weekend — that are PokéStops or gyms. So we did some family events and our sales were up 100 percent in those stores,” said Raines. “Of course, our Pokémon merchandise is up significantly across the board. We’re very happy to see all this excitement around Pokémon for what is traditionally a slower time of the year for gaming.”
Finally, sales of the latest instalment into the Pokémon RPG series, Pokémon Alpha Sapphire and Omega Ruby have also spiked, with this week’s UK gaming charts showing them re-enter the top 40.