The NPD Group has made a major breakthrough in terms of tracking the state of the gaming industry as they’ve now started tracking digital game sales in the US.
NPD, the company behind the monthly NPD Reports which reveal the state of the gaming industry in the US, has for a while now only paid attention to sales at retail, but while players are moving more to digital, it’s time to start paying attention to non-physical releases.
However, The NPD Group has had to forge their own scheme to track digital sales and requires publishers to sign up to be a part of this service. Currently, EA, Capcom, Activision Blizzard, Square Enix, Take-Two, Ubisoft, Deep Silver and Warner Bros., are a part of this project, though the company hope to extend its reach with additional companies in the future, MVC reports.
As for sales data, it’ll only be collected from PSN, Xbox Live, and select PC services, meaning that sales from other storefronts such as Uplay and Battle.net will not be tracked.
“As has been experienced across a wide variety of industries, digital has made a big impact on the overall gaming market, and we’ve risen to meet the demand for a reporting mechanism that tracks those sales in a timely and accurate way,” said Joanne Hageman, the head of NPD’s Toys and Games division. “With the participation and support of leading publishers – whose cooperation makes this possible – we are excited to launch an industry-first service that addresses a long-standing need.”
Earlier this year, the UK’s chart-tracking company, GfK Chart-Track, partnered with SuperData to launch a combined physical/digital chart in the UK.
As digital media quickly becomes the main format consumers choose to purchase, it’s about time chart tracking companies catch up.