When Microsoft first unveiled Windows 10, the company had high expectations for its unified operating system. The company revealed that it expected to see the OS being used by 1 billion active users 2018. Now however, the company has extended that lofty target.

In a statement obtained by ZDNet, Windows marketing head Yusef Medhi revealed that the company was revising their initial target due to the company’s mobile division performing poorer than expected.

“Windows 10 is off to the hottest start in history with over 350 million monthly active devices, with record customer satisfaction and engagement,” he said. “We’re pleased with our progress to date, but due to the focusing of our phone hardware business, it will take longer than FY18 for us to reach our goal of 1 billion monthly active devices. In the year ahead, we are excited about usage growth coming from commercial deployments and new devices – and increasing customer delight with Windows.”

Windows 10 launched for free to anyone who owned Windows 7, 8, and 8.1 for an entire year. That free promotion is coming to an end on July 30, and will be charging users $119 for the Home edition of the OS. Because of this, the upgrade rate is expected to slow down even further.

Since launch, Windows 10 has found itself on 14% of all PCs worldwide, and late last year found itself launching on the Xbox One. In the coming weeks, Windows 10 on both PCs and Xbox One is expected to see its first big update with the Anniversary Update, details of which you can find here.

As for Microsoft’s mobile division, if the company were to continue selling around 50 million Windows Phone devices following the launch of Windows 10, that target would have been met, explains ZDNet. In reality, Microsoft’s latest financial report as early as January this year revealed that the mobile division was dying a slow death, reporting a 57% year-on-year sales drop for the period.


Of course, despite the lacking phone biz, Windows 10 adoption is steadily growing, and while they may not meet the target within the next three years, the company shouldn’t be too far off.

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