To no one’s surprise Gearbox Software’s hero shooter Battleborn didn’t do as well as planned when it launched this May. Publisher 2K games pretty much confirmed this fact in their latest financial report, but vow to stick with the game nonetheless.
Following the release of Take-Two’s (the parent company of 2K) financial report CEO Strauss Zelnick admitted that the game missed its sales target despite its positive reception from both players and critics.
“While the game launched to solid reviews, its performance in the market has been below our expectations,” he said.
In the report, Battleborn hit Take-Two pretty hard as it spent a fair amount marketing the game. The company revealed that its operating expenses were up $28.8m “due primarily to higher marketing expense for the launches of Battleborn and our upcoming lineup”.
That being said, 2K Games won’t be leaving the game to die and have revealed a commitment to the shooter. Zelnick said that “there remains an opportunity to grow the audience for this unique experience over time,” and that they’ll continue to drive engagement and consumer spending over time “through add-on content and virtual currency.”
Back in June, Gearbox revealed a pretty large DLC plan for Battleborn which involves releasing new heroes and maps. These heroes can be earned in game using credits earned from play.
In addition, a new Platinum currency was unveiled which can be acquired with real cash and allows players to purchase new skins and taunts.
“So with regard to Battleborn, we’re being very frank about where we are, because we’re a transparent company,” said Zelnick. “We’re still delivering new content to Battleborn. Audiences love Battleborn. We still have virtual currency coming for Battleborn. We’re not counting it out for a minute. We’re just telling you where we’re at now.”