Like the saying goes, all good things must come to an end, and while there are still hundreds upon thousands of people still playing Pokémon Go, those initial record breaking launch numbers are starting to dwindle.
According to Bloomberg, new data from investment company Axiom Capital Management, which was compiled from four separate app metrics, revealed that we’ve sailed straight past peak Pokémon Go usage and those numbers are starting to drop.
This data was from analytics companies, Sensor Tower, SurveyMonkey, and Apptopia, reveal that Pokémon Go’s dauly active users, downloads, engagement, and time spend on the app are all on the decline following previous peak records for each metric.
“Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps,” writes senior analyst Victor Anthony. So this decline is likely a breath of fresh air to some investors.
That being said, the claim that the decline is to do with people becoming uninterested in augmented reality as a whole is a pretty bold claim. Chances are, people are just done with Pokémon Go, I mean, Niantic Labs have only just got their arses into gear following incredible backlash from thousands of users.
Naturally, games such as this will decline after its peak, largely due to most users downloading and joining the app to see what the fuss is about. If the graphs presented showed more of a drop, I’d be the first to say that Niantic should be worried, but at this rate, it seems like a natural decline following the huge hype train which was chugging around last month.