After another poor financial report, BlackBerry has finally thrown in the towel and have announced that they’re exiting the smartphone business.
BlackBerry announced that it’ll stop making its own phones and will focus on its software and security products. This doesn’t mean BlackBerry smartphones will cease to exist, as they’ll be following a similar path to Nokia and will outsource manufacturing to third-party companies but will have the BlackBerry branding.
“The company plans to end all internal hardware development and will outsource that function to partners,” said CEO John Chen in a statement. Elsewhere he stated: “We are reaching an inflection point with our strategy. Our financial foundation is strong, and our pivot to software is taking hold.”
Of course anyone familiar with BlackBerry’s recent struggles will know that this isn’t much of a surprise. According to Gartner, BlackBerry was estimated to have claimed just 0.1 percent of the market in the second quarter, which adds up to a little over 400,000 units.
Technically BlackBerry stepped out of the smartphone market some years ago and has since been bolstering its reputation with businesses and security. The company’s future from here, however, relies solely on software, as BlackBerry have products like Radar, which provides asset tracking for the Internet of Things, and the BlackBerry Hub+, a productivity suite for Android.