Let’s face it, we’re all pretty aware that Hello Games and Sony pretty much lied about what No Man’s Sky included. Whether it’s to do with multiplayer or the real uniqueness of each planet, or even what we’ll find in the vastness of space, there were many factors which made the release of No Man’s Sky disappointing for many.
At this point we’ve accepted that, but for some, they’ve still got beef with Hello Game’s and the way that the game’s marketing and PR was handled, so they’ve decided to call for the Advertising Standards Agency to take a look at the game.
The ASA has confirmed to Eurogamer that they’ve launched an investigation into No Man’s Sky, specifically the Steam Store page for the game. The agency received a number of complains about the game’s advertising, so they’ve decided to look more into it.
The advertising watchdog will take a look at the way No Man’s Sky is marketed and will decide whether images or even descriptions of the game suit the actual end product on offer. If Hello Games is in breach of the ASA’s code of conduct, these promotional materials can be removed. It can also impose sanctions asking search engines to remove paid-for search ads, for example.
Unfortunately due to the ongoing investigation details are pretty thin, but snippets of responses from the ASA have surfaced online revealing that the investigation revolves around the Steam store page, which includes images and video which many believe misrepresent the final game.
Since the launch of No Man’s Sky the game has become wrapped in controversy as players quickly discovered that there was no form of multiplayer. In addition the game’s end goal which is to reach the centre of the galaxy, can be achieved in a very short amount of time, despite the game offering 18 quintillion planets to explore.
On top of that, these 18 quintillion procedurally generated planets are largely the same offering very little in terms of unique features, plant life, and animal species. Many have attempted and were granted refunds for the game, including Steam, Amazon, and Sony themselves.
Now it looks like Hello Games is hard at work implementing patches and fixes to hopefully make the game into what they originally wanted, but at this point it’s looking like it may be too little, too late.