In a surprising move yesterday evening, Twitter has announced that they’ll be killing off their 6-second video social network, Vine, in the very near future.
The company’s short-form video app which saw some success when it first launched, only to slowly dwindle as its “Vine Stars” looked for greener pastures (usually YouTube), will be coming to an end “in the comping months,” Twitter has announced. Vines which have been recorded and published will remain on the website, though we’re unsure how long for.
Twitter urges users to head to the app or the website to download their Vines. However, for those wanting to keep Vines that they’ve liked or saved will be out of luck.
“We value you, your Vines, and are going to do this the right way,” the company said in a Medium post. “You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made.”
According to sources speaking with The Verge, significant layoffs have hit Vine. We’re unsure however, whether they’re being placed into other positions at Twitter.
Twitter purchased Vine in 2012 and launched the service in 2013. In just three short years the service saw some success and many users became big names on the social network (and finding success outside of it too). However, that success quickly dwindled as apps like Snapchat and Instagram offered similar ways of recording and sharing videos with friends.
Twitter is currently going through some major restructuring at the moment as it tries to overhaul its core product. Apparently the company has ditched around 9 percent of its employees as it attempts to find the right path forward.
Interestingly, one company has stepped forward to purchase Vine, a fairly unlikely company too… Pornhub – here’s CNET’s report on that.