While Kickstarter has seen some success over the years, there’s one area which the service has really failed to make an impact, at least for me it has anyway, and that’s a more personal connection to the campaigns we’re pledging our money to. Sure, there are the occasional text updates, but other than the usual campaign video we really see nothing of the creators. However, that’s all about to change with the introduction of Kickstarter Live.
Kickstarter Live, as you’d expect, is a live streaming service exclusive to the crowdfunding platform. It allows campaign runners to connect with their backers through live shows whether it’s a live product demonstration, music performances, or gameplay demos. It allows backers to see that products they’re supporting are really achievable (even if they’re in prototype form), rather than being left in the lurch when the campaign ends and there’s zero updates from the developers.
“The key to Kickstarter Live is its intimacy. It brings creators and the people supporting them right into the same room together. And it encourages personal connection. Viewers can ask questions, chat, send selfies, select rewards, and back the project — all while tuned in,” Kickstarter explained in their announcement post.
This feature has actually been in beta for some time, says Kickstarter, who saw a handful of campaigns use the service to broadcast live cooking shows, perform songs, demo products, and much more. Now however, it’s available to everyone.
In order to see who has a live stream scheduled and perhaps discover a product you didn’t know existed, you can head on over to https://live.kickstarter.com/explore/ to find out more.