Hot off the heels of Twitter’s announcement that it’ll be closing Vine, the video-sharing service’s co-founders launched a brand new app, Hype, an app which joins the likes of Periscope and Facebook Live in the live-streaming space.

Why on earth would they do that? Well, we’re unsure to be honest. Perhaps its just a way for them to stick it to the man that shut down their app? Either way, Hype is here and it hopes to muscle its way onto your phone or tablet by targeting meme culture. How exactly? By overloading your senses with all manner of rich media.

Let’s face it, when you’re on Periscope or Facebook Live, unless you have a production house behind you your live streams simply consist of you and your smartphone’s cameras. There are no ways of inserting media like videos or images. Sure, it’s a more personal experience, but what about those dank memes?

Well, Hype has you covered as users can not only live stream through their phones, they can also insert videos and pictures from their camera roll, they can insert emoji, and even have videos playing in the background if they so wish. Users can also feature comments made during the broadcast, which is an interesting approach.

Right now however, there’s really not a lot going on on Hype as it only really launched on Product Hunt a few days ago via an invite-only approach. It’s now available on the App Store with an Android version coming soon, but it’s still early days.

It’s definitely an interesting and creative way to live stream as it all looks a little bit daft, but whether it can really make an impression as one of the stand-out live streaming apps remains to be seen, especially as there’s word Instagram may soon have a live streaming feature which will likely be followed by a Snapchat competitor.

If you want to see what all the fuss is about (though there’s hardly any right now) you can head to the App Store to download the app.


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