Earlier this month Sanrio introduced a brand new character into its family of adorable little creatures such as Hello Kitty, Badtz-Maru, Gudetama, and Kuromi. She’s called Aggretsuko and she’s a cute Red Panda, however, when things get a little too tough, she decides to turn to heavy metal and alcohol to unleash her frustrations.
Aggretsuko by day is your average Sanrio character, she’s a 25-year-old adorable little Red Panda who works as an office associate in the accounting department of a “highly respected trading company”. While this is the job of her dreams, the people she works with, aren’t. As Sanrio describe them, they’re “unsympathetic” and give her harsh deadlines, and she becomes a bit of a pushover in the work place.
So to combat the frustration, she takes her stress out after work with heavy metal Karaoke sessions. Honestly, I can’t make this shit up.
— Sanrio (@sanrio) January 5, 2017
If there was ever a Sanrio character that accurately reflected my life, this is it. Of course, I don’t work in a frustrating office, but I do enjoy shouty music.
Man, I can’t wait for the plushies to be released.
Interestingly, whereas most Sanrio characters are aimed at a younger audience, Aggretsuko is one of the few aimed at a more mature audience who can relate to her daily frustrations.
We’re set to see a lot more of Aggrestuko in the coming months, so look out for that one.