First we had Terry’s Chocolate Oranges, then the Toblerone, now the App Store has been hit by the UK’s apparent “need” to be independent from the European Union.
Today it’s been reported that app developers are being notified that their software within the UK App Store will be seeing a rise in price thanks to Brexit. Apps costing 79 pence will soon cost 99 pence, those priced at £1.49 will rise to £1.99, and games like Nintendo’s Super Mario Run which costs £7.99 will soon cost you £9.99. Yep, £10.
An Apple spokesperson said: “Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time.”
Apple has revealed that these new prices will roll out over the next week or so.
The pound slipped to a 31-year low against the dollar last week, and today it dropped below the Euro.
This isn’t the first time the post-Brexit vote has effected the cost of certain products. The HTC Vive shot up in price soon after the referendum results, and the recent announcement of the Nintendo Switch was shrouded with disappointment when the UK cost of the device was a fair bit higher than the cost of the console in other countries. Hell, even the iPhone 7 and iPad Pro became more expensive in the UK.
Following today’s announcement by UK Prime Minister Theresa May, who is expected to trigger Article 50, I wouldn’t be surprised if more tech companies follow suit, especially as Britain fumbles to get a hold of those much-needed trade agreements.