The Internet has come a long way in the past couple of decades and now anyone who’s anyone is on the Internet in some capacity though Social Networks are absolutely king. But what if your 10 year old wants a slice of the social pie? No way I hear you say, but LEGO wants to give you the option, at least.

LEGO has announced LEGO Life a brand new Instagram-style social network for children aged 5-13 to share their own LEGO creations across the web in an environment designed to keep them safe.

In the social network users are represented by a custom LEGO Minifig avatar and the only interaction allowed through LEGO Life is via comments using custom LEGO emoji, it seems that there are no direct ways of communicating using text, which is likely a huge plus for Internet safety conscious parents. There’s also a dedicated team of moderators who look out for images which may show personal information and identity.

In addition, the app offers building challenges and activities to keep kids engaged as well as the ability to join groups based on LEGO franchises like Ninjago. Users can also follow key characters from the LEGO universe to see photo and video updates.

The app is available for free on Android and iOS in a handful of countries including the US, UK, Canada, France, Germany, Denmark, Austria, and Switzerland. Parents are also encouraged to explore the app before registering, which is also a huge plus.


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