You’ve just signed up for BT Sport, you’re so excited. You’re chilling hard on your sofa with all your mates round, each of you in possession a frosty bottle of beer. The glass shimmers with near perfect condensation in the subtle heat of the English summer. You’ve even got the patio doors open.
As the living room begins to flood with the smell of the frozen pizza you slung in the oven 15 minutes ago, it begins. The Champion’s League final. Barcelona vs Bolton Wanderers *wink*. Or as fate would have it DoomPlague3456 vs jzbad14. You’ve got you’re money on jzbad in light of their stellar run of form leading up to today’s match, but your mate Clive, who knows much more about these things, is all about DoomPlague; the non leaguer, primed and ready to deliver a monumental upset.
This scenario could be a new addition to an afternoon of sports entertainment.
BT Sport have just signed a contract with EA to broadcast their global gaming competitions which will see the best FIFA 17 players from all over the world compete.
“This is yet another example of live innovation from BT Sport. Competitive interactive football gaming is a rapidly growing industry and I’m delighted that BT Sport is now able to showcase it for the first time ever in the UK.” says Simon Green, the Head of BT Sport.
As part of the package, BT Sports also comes with ESPN who themselves have an eSports broadcasting platform. With sites like Twitch and YouTube swarming with channels of gamers broadcasting it looks as if BT are aiming to capitalise on what it becoming a hugely popular medium.
Todd Sitrin, general manager of EA’s competitive gaming division had this to say, “There’s a profound opportunity for competitive gaming to achieve mainstream success and the key to accomplishing this is accessibility. We’re thrilled to be partnering with BT Sport to make our exciting competitions for EA SPORTS FIFA, the most popular video game in the UK, available across the nation as we move the industry forward.”