Nokia-3310-Design1

Let’s face it, those of us who grew up in the nineties have fond memories of the Nokia 3310. So to hear that HMD Global were to bring back the famously indestructible phone complete with the Nokia license, we were likely pretty excited.

Then this Sunday at the Mobile World Congress (MWC) in Barcelona the phone was unveiled to much fanfair, however my horns were not tooting. Instead I’m incredibly disappointed with this “modern remake”.

So here’s the basic rundown, the new Nokia 3310 is a candy bar feature phone that looks similar to the classic phone its trying to mimic. However, it’s slightly larger, has a completely different button configuration, and has a large colour screen. It also comes in an array of colours, which I suppose I’d have loved a little under two decades ago, but that was then, and this is now.

The phone has impressive talk and standby time, with 22 hours talk time and a standby time of one month. It also has Snake, though it’s a full colour re-imagining of the classic. Finally, when the phone launches later this year, it’ll cost around £50, which for a budget feature phone, or even a burner phone, is a little too overpriced.

It also comes with a USB-C port for charging, so there’ll be no need to search around for one of those native Nokia chargers. OH and there’s a headphone jack and a camera making this modern remake as far from the original as it could possibly get.

The fact of the matter here is that HMD Global could have been onto a winner, especially seeing as almost every fashion from the mid-to-late nineties is making a comeback. However what they’ve revealed is a shoddy plastic looking device that’s tried to cash-in on the nostaliga.

Had they released one that was identical to the model released 17 years ago, I’d be impressed, however I’m nothing more than disappointed.

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