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Gearbox Ditches G2A Partnership After Fan Uproar

Gearbox has announced that it’s in the process of extracting itself from G2A following fan uproar over the publisher choosing to sell its latest release through the reseller.

Last week Gearbox announced that it’d partnered with G2A to sell a special edition of their upcoming game, Bulletstorm: Full Clip Edition, through the key reselling platform. As you can probably imagine, Gearbox’ support of a website many consider shady, caused fans to lash out at the company.

In response, Gearbox head of publishing Steve Gibson said in a statement to Polygon that it’s planning to withdraw its partnership following the launch of Bulletstorm.

“As there has been no public movement from G2A by the time Bulletstorm: Full Clip Edition launched now on PC,” Gibson said, “Gearbox Publishing will be doing their part to not directly support a marketplace that did not make the new public commitment to protecting customers and developers requested by Gearbox Publishing. We do not control G2A’s marketplace or where they may obtain keys from parties outside of Gearbox Publishing, but we can confirm that today we have begun executing on our extraction process.”

Following fan outcry, Gearbox initially attempted to save face by calling for G2A to change its business practices. The publisher along with YouTube creator TotalBiscuit, issued a series of demands to which, if they aren’t met, Gearbox would pull its games through G2A.

This is the latest in a string of headlines that has featured publishers vs. G2A. Previously TinyBuild had issues with G2A hosting sales of keys for many of its games that had actually been stolen. In response, G2A announced that it’d be offering developers and publishers 10% royalties on any sales through the platform, among other improvements. However, the issue of stolen keys, shady practices, and much more is still a huge issue that even Gearbox can’t resolve.