Amazon Trademark Suggests Amazon Go Stores Coming to the UK

Amazon has filed a number of trademarks in the UK to suggest that its bringing is cashier-less stores to Britain and beyond.

According to Bloomberg, Amazon has successfully registered trademarks for several slogans such as “No Lines. No Checkout. (No, Seriously.)” and “No Queue. No Checkout. (No, Seriously.)” with the UK Intellectual Property Office which pretty much confirms that Amazon plans to bring its check-out-less stores to Blighty.

Amazon Go is Amazon’s high-tech grocery store which aims to cut out the middle man when buying bits and bobs from the store. The idea is simple, you walk into the store with your phone and the store registers you as being in the store. Using a series of sensors and cameras the store tracks the things you pick up and put in your bag, then charges your account when you walk out.

Amazon had been testing their first store in Seattle for a couple of months now however ran into trouble and has delayed the roll-out. The company discovered that the store couldn’t handle more than 20 people in the store at once, nor could it handle having products placed in the wrong location. Amazon has since gone back to the drawing board.

Of course, Amazon could simply be filling these trademarks to protect its own IP and may have no plans to expand its Amazon Go stores to the UK and Europe. I guess we’ll just have to watch this space.

 

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