Blizzard has yet again changed the name of their online gaming network, mostly because people wouldn’t stop calling it what it was originally called.
Most of you may remember, last September Blizzard announced that they would be stepping away from the “battle.net” association in favour of a more generic, more obvious name, “Blizzard” or the “Blizzard App”. Welp, it seems they didn’t like that name either. This time they came up with something really brilliant. A joining of the two former logos. Some may have asked themselves, what could the brand look like if “Blizzard” and “Battle.net” had a baby?? Well look no further, Blizzard Entertainment is proud to give you “Blizzard Battle.net”!!
I know, I know. “How did they come up with such a unique name?!” I’m not sure how they did it, but their advertising people deserve a raise for this game changer. Blizzard had this to say about their new branding..
“When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special — it represents years of shared history and enjoyment, community and friendship, for all of us and our players.”
Apparently the name change to “Blizzard” became confusing for some when Activision said they would be bringing Destiny 2 to the online service. Silly Activision stated they would bring Destiny 2 to “Battle.net” not the “Blizzard App”. While at the time it wasn’t clear which name Blizzard would go with, this official announcement should clear things up for anyone still confused.
“Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting ‘Blizzard’ to ‘Battle.net’ in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.”
Hopefully, this name is here to stay. I don’t know if they could come up with anything more game changing anyways.