SHARE
PlayerUnknown’s Battlegrounds can be Successful With Xbox, Says Microsoft

Early-access giant PlayerUnknown’s Battlegrounds (PUBG) is getting a full port to Xbox, as well as full marketing support to bring the game to the console “as fast as possible.”

In a chat with VG247, Mike Ybarra, Vice President of Xbox and Windows Gaming said that Microsoft can help to make PUBG even bigger, by throwing all if its resources behind it. Big claims, PlayerUnknown’s Battlegrounds isn’t exactly a slouch as it is, having already taken DOTA 2’s concurrent players crown.

“I think that developers come to us for help making their game successful,” Ybarra said to VG247. “So games like PUBG and many others… with us announcing we’re publishing the title that opens up marketing, it opens up a large portion of my team, the Advanced Technology Group, that’ll work directly with Bluehole on PUBG to optimise it and bring it to Xbox as fast as possible.”

Ybarra certainly sees Windows and Xbox as platforms to help developers reach a wide audience, harking to the success of Minecraft as an example of previous collaborations between a developer and the publisher

“Xbox has always been a platform to enable developers to be successful. When someone comes to us and asks how we can come together to do that, we’re open to all kinds of ideas there….. look at Minecraft. Notch released it, went on vacation, thought he was going to come back and work in a fast food place and then… he’s never working again”

PlayerUnknown’s Battlegrounds is currently available in early access on Steam, and is set for release on Xbox One later this year.