Here’s the First TV Spot for the Xbox One X

Microsoft has revealed the first TV spot for the Xbox One X ahead of it’s November 7 release date. As you might expect, the focus here is on the console’s power.

The Xbox One X was officially unveiled at E3 earlier this year to much fanfair. It’s set to be the most powerful Xbox One console, and when the company opened pre-orders for the Project Scorpio Edition of the console, it sold out almost immediately.

There’s just one little thing, while people are clawing at having the most powerful Xbox One console ever, many are still unsure as to why they’re upgrading. Fortunately Microsoft are here to save the day with a lovely TV spot telling you exactly why you should make the leap.

The spot tells viewers to “feel true power” of the Xbox One X which is set to offer 40 percent more power than any other console delivering an immersive 4K gaming and premium entertainment experience.

“Our :60 anthem spot takes our audience on an emotional roller-coaster featuring core responses to power: AWE, EXCITEMENT, FEAR and PASSION,” says Microsoft in a press release. “It is a direct call-to-action to gamers to feel the emotions of gaming in a way they have never felt before. In addition to this spot, our campaign includes over twelve videos that focus in on specific emotional and/or product messaging for various media uses.”

Check it out below: