The gift that keeps on giving, the Star Wars Battlefront 2 Saga has taken another turn, with suggestions that Disney themselves pressured EA into the move to remove microtransactions.
It was announced prior to launch that EA would be temporarily removing microtransactions from Star Wars Battlefront 2, and today is has arisen that EA received some pressure from Star Wars’ owner Disney, in an article from the Wall Street Journal.
The Wall Street Journal reported that Disney executives had noticed the overwhelming fan backlash surrounding EA’s addition of Microtransaction purchases and the game’s push towards them, with Walt Disney Company CEO Robert Iger himself said to be “alarmed” by the situation. Disney’s consumer products and interactive media head Jimmy Pitaro, has also reportedly voiced his concerns to Disney this week, with specific regards to the company’s unhappiness with the negative reflection the controversy has been reflecting upon the Star War’s brand itself.
This reaction from Disney comes as no surprise. Disney has a strong regard for the integrity of its own and its associated brands, and leaving a large controversy such as this, that has been the forefront of media attention unmentioned would be a grave mistake on their part.
Star Wars Battlefront 2 is available now on Xbox One, PlayStation 4, and PC