Things are going from bad, to worse, to dreadful for EA Games this month, as the company’s shares fall 8.5% equating to an eye-watering $3.1 billion hit to EA’s Stock Value.
This hit comes following the extensively covered Star Wars Battlefront 2 Fiasco, Which saw the title’s sales fall 61% in the UK, as well as the company temporarily pulling microtransactions from the game following backlash from fans as well as apparent pressure from Disney. It seems that this has all accumulated to a rather nasty hit for the company.
EA Games‘s Stock is down 8.5% for the month Tuesday, compared to the S&P 500’s Gain of 2% of the same period. Take-two Interactive and Activision Blizzard, two of the companies competitors, have seen gains of 5% and 0.7% respectfully over the same period. This drop has been reported to account for a staggering $3.1 Billion dollar hit to the company’s Stock Value.
The hit towards Star Wars Battlefront 2 could well be the secondary issue at this point, as the whole issue has brought EA’s microtransation business model into serious question going forward.
Star Wars Battlefront 2 is available now on Xbox One, PlayStation 4, and PC.