Apple has put a stop to Valve’s recently announced Steam Link app for iOS due to “business conflicts” meaning Apple users won’t be able to stream PC games to their phones.

Earlier this month Valve announced that they’d be bringing a new Steam Link app to both Google Play and the App Store. The app would work in a similar fashion to its Steam Link hardware allowing users to stream video games and other media to their smartphone or tablet.

Currently the app is in the early stages of testing an approval, but Apple has thrown a huge roadblock in the way of the app ever coming to iPhone’s or iPads. According to Valve, Apple has rejected the app citing “business conflicts” as grounds for denying the app. Interestingly Apple approved the app on May 7 ahead of the official announcement. As soon as it was announced, Valve received the rejection notice.

“Apple revoked its approval citing business conflicts with app guidelines that had allegedly not been realized by the original review team,” Valve said in a statement, immediately appealing the notice, “explaining the Steam Link app simply functions as a LAN-based remote desktop similar to numerous remote desktop applications already available on the App Store”, however Apple stayed pretty firm on their decision.

As for what these “business conflicts” actually mean is unknown as neither company have elaborated on the term, though it’s likely that Apple feels that it may lose out on games which launch on both PC and iOS. That being said, the Steam Link app is a game streaming app which may not always offer the most ideal gameplay experience, so to make a decision based potential sales losses seems a bit daft considering the native app would offer a better experience.

According to an email from Apple senior VP Phil Schiller which was shared on reddit, both Apple and Valve are working on getting “Valve’s games and services” on Apple devices. Schiller also went into more details on the rejection saying:

“Unfortunately, the review team found that Valve’s Steam iOS app, as currently submitted, violates a number of guidelines around user generated content, in-app purchases, content codes, etc.”

Adding that:  “We’ve discussed these issues with Valve and will continue to work with them to help bring the Steam experience to iOS and AppleTV in a way that complies with the store’s guidelines”

So there’s a chance iOS users could get a Steam Link app that’ll be a very watered-down version which will likely allow players to just stream their installed games with no option to check out the Steam Workshop or the Steam Store itself.

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