Turtle Beach, the well known gaming headset company that accounts for almost half the market share in gaming headsets, has updated the market on its financials. Revenue is up 185% and they’re attributing this to the rise of, you guessed it, Battle Royale games.
Boss Juergen Stark told Variety that the increase in demand has been so big that the company is having to spend $4m shipping additional stock to the most popular areas – such as the US.
He said of the increase:
“The business is doing really, really well and what’s driving that – beyond our strategy and being a good quality product – is the Fortnite, PUBG and battle royale craze, which has introduced a bunch of new people into games… it’s very clear it’s these two games that are driving a unique new phenomenon that is driving in new players and increasing headset use.”
Stark goes on to say that the increase makes sense given that a lot of these games are free to play. He suggests that if people don’t have to spend their money on buying the game, they’d be more likely to spend it on peripherals – such as a gaming headset.
Now if only I could get my team to join team chat on Overwatch…