RuneScape developer Jagex has this week announced its new publishing arm ‘Jagex Partners‘ which will be exclusively publishing “live games”.
It’s no secret that RuneScape has been a living-breathing MMORPG for over 16 years with Jagex doing a fantastic job supporting not only the main game but Old School RuneScape which allows players to return to a more classic era in the RuneScape timeline. So who better than to start publishing games, specifically “live games” than Jagex?
The Cambridge-based company is set to introduce Jagex Partners at Gamescom next week and hopefully become the home of living games. This initiative will not only deliver live game publishing, but also operational services tailored to third-party studios such as user acquisition, digital marketing, analytics and insight systems, and much, much more.
Phil Mansell, CEO, Jagex, said:
“With RuneScape becoming a $1 billion franchise, Jagex has proven its credentials as a best-in-class living games publisher, running robust live game services at scale, all while nurturing and growing player communities. Jagex is in a position of strength and prosperity and we feel it’s the right time to share that expertise and support other developers in bringing their games to market, assisting them to build and sustain strong communities and evolve their live games into living games.”
As well as western markets, Jagex’ links to China via its parent company Fu Kong Interactive, will also provide links to one of the biggest gaming markets for any developers coming on board.
Jagex Partners will not only focus on PC titles but also console and mobile titles too. Currently, details of what games they’re looking to publish are being kept under wraps, but according to GamesIndustry, the company has already looked at over 100 games.