Call of Duty: Black Ops 4 has been one of this year’s biggest sellers, and the lack of a single-player campaign did nothing to hinder it.
Who would have thought that swapping campaign for Battle Royale would be a stroke of genius in 2018? Literally everybody, apparently. As reported by the NPD Group, Call of Duty: Black Ops 4 was October’s best-selling title, beating out its biggest rival, Red Dead Redemption 2, and quickly claiming the space as the second best-selling title of the last 12 months, trailing only its predecessor, Call of Duty: WW2.
Mat Piscatella, who works with the NPD Group, elaborated further on Twitter:
So, quick hit takes from the October 2018 U.S. Video Game data from The NPD Group:
– The lack of a SP campaign did not hurt Black Ops IIII launch month sales in the slightest
– On the full game Video Game side, year to date, both Physical and Digital game sales are up YoY (cont.)
— Mat Piscatella (@MatPiscatella) November 20, 2018
While exact figures have yet to be released, the title’s place on the report makes it pretty clear that the lack of Single-Player has had no effect on the title’s sales, in what has to be the least shocking news of the year. People come to Call of Duty for the multiplayer experience, so tripling down on that will Matchmaking, Zombies, and Blackout is little less than a master-stroke.
Call of Duty: Black Ops 4 is available now on Xbox One, PlayStation 4 and PC.