Amazon’s IMDb is launching an ad-supported free streaming service called IMDb Freedive, which will be a free way to access various movies and TV shows.

IMDb Freedive is set to compete against services such as Netflix, Hulu, and even Amazon’s own Prime streaming service – which require users to pay a monthly subscription – by offering a free ad-supported experience similar to television on-demand services.

It’ll feature shows such as Heroes, Quantum Leap, and Fringe, and movies like Memento and Warehouse 13. Though Amazon is staying quiet about what else it has in its library.

“Customers already rely on IMDb to discover movies and TV shows and decide what to watch,” said Col Needham, Founder, and CEO of IMDb. “With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb and all Amazon Fire TV devices for free.”

IMDb Freedive will be available in the US, to begin with, and will be accessible via the website as well as Amazon Fire TV devices. It’ll also be available soon on the IMDb mobile app.

You can find out more about this service over on the IMDb Freedive website.

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