Recently, hit streaming service Twitch, faced a little bit of controversy thanks to some questionable advertising choices.

As many of you know, frontman of Fortnite himself, Richard Tyler ‘Ninja’ Blevins was at Times Square to see in 2019 with a Fortnite stream. No, really. That was a thing. He also tried to make the crowd Floss. Uuuuuuuuuuggggggggh.

The problem here was that the event was being advertised by Twitch themselves on channels with much smaller fan bases and communities than the one Ninja has built. This enraged many users at the time as Ninja has been the most followed streamer on Twitch for a while now.

The problem was that channels with a substantially smaller following felt that this event, in particular, would divert potential viewers away from their channels.

Twitch streamer Ninja at NYC's New Year's Eve event

Another event, the Pro Bowl, was also advertised recently whose host is Imane ‘Pokimane’ Anys. Another streamer who boasts a mighty seven-digit figure of followers.

Twitch did have good intentions (in a way I suppose) as they believed they were trying to highlight high profile events. This clearly had severely negative connotations as between both Ninja and Pokimane, they have a combined 15 million-plus followers with the former taking up around 80% that total figure. But hey, you can see Twitch’s response below:

As an occasional streamer, I can see why the situation would have angered the masses as building a community on the site does require a vast amount of man-hours. Let us know your thoughts on the controversy below.

Join the Conversation

avatar
  Subscribe  
Notify of