Reggie Fils-Aime, the charismatic face of Nintendo of America, has this week stepped down as president of the company and will be replaced by Doug Bowser. Yes, you read that right, Fils-Aime is being replaced by Bowser.

Fils-Aime has been a part of Nintendo of America for 15 years, and the face of the company for 13. His last day with the company will be April 15, according to a Businesswire release. In his place, Bowser, Senior Vice President of Sales and Marketing will reign supreme.

“Nintendo owns a part of my heart forever,” Fils-Aime said. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”

During Fils-Aime’s tenure with the company, he’s seen in the launch of several high-profile launches including the Nintendo DS, 3DS, Wii, Wii U, and of course the current generation Nintendo console, the Switch.

There’s no doubt that Fils-Aime will be missed. Here’s hoping that Bowser can fill some pretty big shoes, and try not to steal the princess…

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